A Leading Gold Jewelry Retail Chain
| The Situation |
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Declining margins.
Intense competition from large and small stores.
Imminent entry of multinational chains.
Heavy debt caused by the investment required in setting up gold jewelry stores (Rs 5 to 20 crores per shop). |
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| The Solutions & Results
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Redefined the business model – aggressive growth to cut per gram costs, high volume low margins.
professional back end, owner driven front end, centralized common services etc...
Expanded presence from part of a state (North Kerala) to South India
Designed and implemented a franchise model system.
Set up the Corporate Office to drive the growth process and ensure corporate policies are followed by the various branches.
Grew from 4 shops to 8 shops within 3 years and are now in the process of setting up 10 more shops.
Set up a centralized marketing and advertising department, procurement department, corporate services department etc for the entire group leveraging on high volumes to cut costs and improve quality.
Set up a branch structure that delivered a personalized service to the customer.
Set up a HR department capable of:
Recruiting more than 100 people a month.
Training more than 100 people every month.
As a result of these initiatives the client’s turnover increased by 1500% within a period of 3 years. |
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A Leading Super Specialty Hospital
| The Situation |
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Declining margins.
Intense competition from other large hospitals.
Heavy investment in building and equipment.
Long queues at registration, OP, pharmacy, laboratory etc when the load was more than 500 patients per day.
Located in a small town with a limited patient catchments area.
Growing need for unethical marketing practices.
Unclean and dirty environment due to large number of patients walking in.
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| The Solutions & Results
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Redesigned the registration, OP, pharmacy and laboratory processes to handle upto 1500 patients per day etc...
Focused efforts on process improvements rather than capital improvements.
Innovative use of technology for booking, internal communication, communication with patients etc...
Set up an ethical marketing system to capture patients from areas as far of as 1000 km away.
Provided services to patients like room service, laundry service, cafeteria services during OP etc...
Improved cleanliness in the hospital to 3 star hotel levels.
As a result of these initiatives the client’s turnover increased by more than 50% in a period of 6 months
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A Leading Tiles Distributor
| The Situation |
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More than 5 months receivables.
Declining margins.
40 major dealers provide upto 80% of business volumes.
Intense competition from other large brands.
Large variations in sales from month to month.
Plans to grow by 100% every year.
High cost structure due to multi branch system with highly paid employees.
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| The Solutions & Results
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Redefined the business model as follows – cash and carry, free delivery of even one box of tiles to sites, high volume low margins, direct service to retailers etc...
Increased dealer network to more than 1000 retailers.
Innovative use of technology for dealer communication, ordering etc...
Set up a cost effective branch structure.
Redeployed highly paid staff to higher level jobs in line with their salary structure.
Reduced working capital requirements by 80%.
As a result of these initiatives the client’s turnover increased by more than 100% in a period of 9 months
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A Leading Automobile Dealer
| The Situation |
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Sales of around 40 cars per month.
High attrition of personnel (100% turnover per year).
Business running at a loss.
Single location dealership in a medium sized city.
Focus on sales.
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| The Solutions & Results
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Redefined the business model as follows – expanded to a multi location business, focus on service, high volume low margins, market penetration.
Increased from one to nine sales outlets.
Increased from one to six service outlets.
Implemented innovative HR policies to reduce attrition levels to industry standards (20% turnover per year).
Increased car sales to 300 cars per month.
Started making profits within one year.
Reduced working capital requirements by 50%.
As a result of these initiatives the client’s turnover increased by 700% within a period of 4 years.
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A Leading Builder
| The Situation |
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Start up phase.
First apartment project in process (24 apartments).
Located in a medium sized city.
7 largest builder in that city.
15 person organization.
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| The Solutions & Results
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Redefined the business model as follows – large apartment projects (60 or more apartments), diversification into commercial property, fastest project completion time (12 months maximum), ability to make profits even on margins of Rs 50 per sq ft etc...
Set up a strong marketing department which was able to increase apartment sale levels by 400% within 6 months.
Set up the best project management team in the state completing all projects in hand within time.
Became the leading builder in the city within 6 months.
Grew to a 100 person organization within one year.
Conceptualized and marketed a 2.5 lakh sq ft mall in the city. Construction is in process and will be completed in 12 months.
Expanding to the largest commercial city in the state with plans to expand to other states within 2 years.
As a result of these initiatives the client’s turnover increased by 400% within a period of 6 months.
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